Hannah Gill and Will Honey, Canberra property gurus, have witnessed the good, the bad, and the ugly of the residential real estate sector over the course of their careers, which spans more than three decades.
According to Gill, one of the key issues they encountered was that real estate professionals operated on a mostly reactive paradigm, leaving everyone – particularly customers – playing catch-up with their most asset.
“One of the least trusted professions,” she says. “It wasn’t helping that we were slow to reply and didn’t add value.” We must improve our performance as technology advances and demands rise.”
Gill and Honey met while working at a Canberra franchise in 2008 and decided to start a company that would rethink the real estate experience for all parties involved.
The Property Collective, which first opened its doors in December 2020, is swiftly establishing itself as a major player in our expanding capital city.
“We recognized the problems and believed that real estate could be done better,” Gill explains. “We want to explore new things, innovate, push the boundaries, and provide our clients with actual end-to-end wealth creation.”
The Property Collective is a one-stop shop for buyers, sellers, tenants, investors, and developers.
Addressing maintenance issues, hiring an agent and a conveyancer, styling, and arranging a removalist and a cleaning may all be on your to-do list if you are selling your property.
The Property Collective can connect you to all the property services you require, rather than the traditional juggling act necessary to manage the sale.
“These are people we’ve worked with and vetted for years,” Honey emphasizes. We have strong working relationships with a wide range of trades and service suppliers across Canberra.”
Every company that The Property Collective works with, according to Gill, must meet certain criteria and be able to provide high-quality, timely goods and services.
“Our providers provide excellent rates and service to our clients,” she explains. “Our team is in charge of everything to ensure that the service runs well.”
Honey cites the example of an out-of-state client who wanted to sell a Braddon rental property that needed some work. The Property Collective estimated the unit’s present value at $520,000 and secured competing quotes to increase its marketability. The customer approved a $16,000 budget for new carpet, paint, and blinds, as well as staging the property for photos and inspections.
The house was ready to sell within a week. “We put it on the market, and we had 52 groups through in the first week,” Honey explains. “We gave it every chance to sell for the best price possible, and it went for $623,000.”
Gill demonstrates how The Property Collective can utilize relationships and resources in a project marketing rental case study.
“In Woden, a new building of 60 apartments owned by local and international investors was going to advertise for tenants,” she says.
“To make marketing as successful and efficient as possible, we developed a holistic strategy.” We rallied all of the owners, styled a couple of the units, and photographed them, and we were able to rent out all 60 units in just over four weeks without lowering the asking pricing.”
Honey and Gill want The Property Collective to be their clients’ trusted advisor throughout their property journey.
